How would you describe the problem or challenge you need to address?
Try and pick just one – yeah, we know you’re likely dealing with a few of these, but which one is the most pressing right now?
I need to introduce a more customer-centric culture into my organization.
I have a pretty good sense of what our customers think of us, but we'd like to enhance and improve the experience they have with our brand.
I need to better understand my customers, their values and what they value most.
I need to create a differentiated employee value proposition that differentiates our organization as a place where people want to work.
I need to establish a vision and mission for our company that will motivate and inspire employees, and create a differentiated selling proposition in the marketplace.
I need to create and/or define a differentiated brand value proposition.
I need to be more strategic – get out of the weeds of the day-to-day stuff and provide a longer-term view on where we're going and how to get there.
I need to tell brand stories, increase brand engagement and create an affinity for who we are and what we do.
I need to get people to use and ensorse our brand so we can reach more people and drive increased awareness.