How would you describe the problem or challenge you need to address?
Try and pick just one – yeah, we know you’re likely dealing with a few of these, but which one is the most pressing right now?
I need to introduce a more customer-centric culture into my organization.
I need to better understand the current state customer experience – what’s working and what we need to fix.
I have a pretty good sense of what our customers think of us, but we'd like to enhance and improve the experience they have with our brand.
We'd like to start journey mapping the customer experience so we can use the insights to develop better communications and engagements.
We'd like to start planning for what the future customer experience needs to be, figure out how to start that process and what we need to build.
I need to understand the gaps that exist between our employee experience and the experience we deliver to our customers.
I need to better align the current employee and customer experience so that we maximize how we deliver value across the whole organization.
I need to better understand how each function in the company can play a role in delivering value to the customer.
I need to create and/or define a differentiated selling proposition.