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Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.

Every company only really has two goals: get more customers and keep the ones you have… ideally by selling them more stuff. How you do both of those things is where there’s an opportunity to differentiate. So you’re definitely on the right track…


The Customer Experience (CX) is the last opportunity to prove that ‘why’ an organization exists is demonstrated in ‘how’ it interacts with customers. It’s where the battle for brand differentiation is being fought and won – or lost.



How we engage customers needs to be genuine, authentic and focused on what they need from you. Your customers will decide whether or not you’ve been effective, and whether or not your brand is all it’s cracked up to be…



And when your employees look in the mirror, they should see the reflection of yor customer. These two value propositions needs to align, and the experiences for both should complement and support each other.