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Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.

Every company only really has two goals: get more customers and keep the ones you have… ideally by selling them more stuff. How you do both of those things is where there’s an opportunity to differentiate. So you’re definitely on the right track…

 

Every role in your organization needs to be aligned on how it delivers a differentiated brand value proposition to the customer – and the experience is a shared responsibility.