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Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.

Every company only really has two goals: get more customers and keep the ones you have… ideally by selling them more stuff. How you do both of those things is where there’s an opportunity to differentiate. So you’re definitely on the right track…

 

Marketing is about selling – more stuff, to more people, more often for more money. There is no other reason to do it. How we leverage the customer experience to acquire more, more cost effectively is the secret sauce.