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Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.

Every company only really has two goals: get more customers and keep the ones you have… ideally by selling them more stuff. How you do both of those things is where there’s an opportunity to differentiate. So you’re definitely on the right track…


How we engage employees needs to be genuine, authentic and focused on what they need from you. Your customers will decide whether or not you’ve been effective based on how well your people deliver your brand…


And when your employees look in the mirror, they should see the reflection of your customer. These two value propositions needs to align, and the experiences for both should complement and support each other.


Culture is the sum total of how you work – the good and the bad. How much your employees value culture is really an expression of whether or not you’ve done what you said you were going to do.