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Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.

Every company only really has two goals: get more customers and keep the ones you have… ideally by selling them more stuff. How you do both of those things is where there’s an opportunity to differentiate. So you’re definitely on the right track…

 

Strategy is an expression of intent, grounded in an understanding of what you need to do, driven by a deliberate plan to get from where you are to where you need to be. It does require that you gain some altitude so you can see the big picture, and while the tendancy is to drop down into the tactical day-to-day, only go there when you need to. Your team needs you to stay focused on the destination.

 

Every role in your organization needs to be aligned on how it delivers a differentiated brand value proposition to the customer – and the experience is a shared responsibility.