How would you describe the problem or challenge you need to address?
Try and pick just one – yeah, we know you’re likely dealing with a few of these, but which one is the most pressing right now?
I'm trying to find new, differentiated ways to get more customers.
I'm trying to keep the customers we have happy and loyal – so they continue to come back.
I'm trying to find different ways to deliver value to our existing customers – sell them more stuff and encourage them to use us more and buy more from us.
I'm trying to introduce a new or existing product or service into a new and/or existing territory.
I need to better understand the current state customer experience – what’s working and what we need to fix.
I have a pretty good sense of what our customers think of us, but we'd like to enhance and improve the experience they have with our brand.
I need to increase our competitive advantage and put less pressure on price.
I need to better understand my customers, their values and what they value most.
I need to better understand our current market share, how much opportunity there really is for us and what we can do to acquire more of it.
I need to establish more defined KPIs so we can better measure our efforts and know whether something is working or not, and how to make it better.