Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.

Every company only really has two goals: get more customers and keep the ones you have… ideally by selling them more stuff. How you do both of those things is where there’s an opportunity to differentiate. So you’re definitely on the right track…

 

Acquisition is an important part of everything you do – you’re right to identify this as a primary challenge. The majority of marketers in your industry have also idenitified acquisition as the #1 thing they’re working on.