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Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.

Every company only really has two goals: get more customers and keep the ones you have… ideally by selling them more stuff. How you do both of those things is where there’s an opportunity to differentiate. So you’re definitely on the right track…


Keeping your customers and continuing to add value is a constant challenge – and it’s supposed to be hard. Because what’s required to retain customers is always changing. Staying close to them – especially throughout change – requires a steady stream of new insights and engagements.