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Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.

Every company only really has two goals: get more customers and keep the ones you have… ideally by selling them more stuff. How you do both of those things is where there’s an opportunity to differentiate. So you’re definitely on the right track…


The Customer Experience (CX) is the last opportunity to prove that ‘why’ an organization exists is demonstrated in ‘how’ it interacts with customers. It’s where the battle for brand differentiations being fought and won – or lost.