How would you describe the problem or challenge you need to address?
Try and pick just one – yeah, we know you’re likely dealing with a few of these, but which one is the most pressing right now?
I need to better understand how each function in the company can play a role in delivering value to the customer.
I need to better understand our current market share, how much opportunity there really is for us and what we can do to acquire more of it.
I need to establish more defined KPIs so we can better measure our efforts and know whether something is working or not, and how to make it better.
I need to be more strategic – get out of the weeds of the day-to-day stuff and provide a longer-term view on where we're going and how to get there.
I need to create new distribution channels so that we can take our products and services to a broader market faster and more efficiently.
Our company is growing, and we need to ensure we manage this next part carefully so we can sustain any gains we make.
Our company is losing market share – we need to stop the bleeding, and right the ship.
We need to innovative and be disruptive – but we're not sure how…