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Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.

Acquisition is an important part of everything you do – you’re right to identify this as a primary challenge. The majority of marketers in your industry have also identified acquisition as the #1 thing they’re working on.

 

Strategy is an expression of intent, grounded in an understanding of what you need to do, driven by a deliberate plan to get from where you are to where you need to be. It does require that you gain some altitude so you can see the big picture, and while the tendency is to drop down into the tactical day-to-day, only go there when you need to. Your team needs you to stay focused on the destination.

 

Every role in your organization needs to be aligned on how it delivers a differentiated brand value proposition to the customer – and the experience is a shared responsibility.