How would you describe the problem or challenge you need to address?
Try and pick just one – yeah, we know you’re likely dealing with a few of these, but which one is the most pressing right now?
I'm trying to find new, differentiated ways to get more customers.
I'm trying to keep the customers we have happy and loyal – so they continue to come back.
I need to create a more customer-focused organizational culture.
I need to better understand how each function in the company can play a role in delivering value to the customer.
I need to establish a vision and mission for our company that will motivate and inspire employees, and create a differentiated selling proposition in the marketplace.
Our company is growing, and we need to ensure we manage this next part carefully so we can sustain any gains we make.
Our company is losing market share – we need to stop the bleeding, and right the ship.
We need to innovative and be disruptive – but we're not sure how…