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Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.

Acquisition is an important part of everything you do – you’re right to identify this as a primary challenge. The majority of marketers in your industry have also identified acquisition as the #1 thing they’re working on.


Keeping your customers and continuing to add value is a constant challenge – and it’s supposed to be hard. Because what’s required to retain customers is always changing. Staying close to them – especially throughout change – requires a steady stream of new insights and engagements.