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Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.

Acquisition is an important part of everything you do – you’re right to identify this as a primary challenge. The majority of marketers in your industry have also identified acquisition as the #1 thing they’re working on.


The Customer Experience (CX) is the last opportunity to prove that ‘why’ an organization exists is demonstrated in ‘how’ it interacts with customers. It’s where the battle for brand differentiation being fought and won – or lost.


Brand is a promise you make – to your customers and your employees – to do something for them. How well you deliver against that promise is what your brand is really all about. And the catch? You don’t get to decide if you’ve succeeded. They do. If you do it well, they will become advocates and help you celebrate. Get it wrong, and it’s the beginning of the end.