Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.
Acquisition is an important part of everything you do – you’re right to identify this as a primary challenge. The majority of marketers in your industry have also identified acquisition as the #1 thing they’re working on.
Innovation and disruption are more than buzz words – they can be what differentiates and creates opportunities for growth. There may be a niche in the market, but is there a market in the niche?