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Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.

Acquisition is an important part of everything you do – you’re right to identify this as a primary challenge. The majority of marketers in your industry have also identified acquisition as the #1 thing they’re working on.


Every role in your organization needs to be aligned on how it delivers a differentiated brand value proposition to the customer – and the experience is a shared responsibility.