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Well, you sure don’t shy away from the hard stuff… Hat’s off to you for tackling that one.

Every company only really has two goals: get more customers and keep the ones you have… ideally by selling them more stuff. How you do both of those things is where there’s an opportunity to differentiate. So you’re definitely on the right track…

 

How we engage customers needs to be genuine, authentic and focused on what they need from you. Your customers will decide whether or not you’ve been effective, and whether or not your brand is all it’s cracked up to be…