How would you describe the problem or challenge you need to address?
Try and pick just one – yeah, we know you’re likely dealing with a few of these, but which one is the most pressing right now?
I'm trying to find new, differentiated ways to get more customers.
I'm trying to introduce a new or existing product or service into a new and/or existing territory.
I need to lower my cost to acquire and get more customers, more cost effectively.
I need to create a more robust pipeline and increase conversion throughout the sales cycle.
I need to better understand what my customers want and what is the most important thing to them.
I need to better understand our current market share, how much opportunity there really is for us and what we can do to acquire more of it.
I need to establish more defined KPIs so we can better measure our efforts and know whether something is working or not, and how to make it better.
I need to be more strategic – get out of the weeds of the day-to-day stuff and provide a longer-term view on where we're going and how to get there.
I need to create new distribution channels so that we can take our products and services to a broader market faster and more efficiently.
Our company is growing, and we need to ensure we manage this next part carefully so we can sustain any gains we make.